The logo for Access for Sight Impaired Consumers includes the acronym ASIC with a white cane representing the letter I.Access For Sight Impaired Consumers

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Rogers Wireless has a New Vision for Directory Assistance Service

November 17, 2004
Toronto, ON

Roger's Wireless today announced it has made the 411 directory assistance service available at no charge to customer's who are blind or sight-impaired.

"Roger's Wireless is proud to offer the 411 directory assistance service free of charge to our customer's in the visually impaired community," said Raj Doshi, Vice President, Product and Hardware Management, Roger's Wireless. "Offering this service at no charge enables our customer's affected by vision loss to experience the same access to listings as customers who have the option to use a phone book. an example of the superior customer understanding and service Roger's Wireless strives to provide.""

The cost for this service is normally $1.25 per call. As a gesture to assist customers's who are blind or visually impaired, Roger's Wireless will waive this fee. The offer and the processes behind it have been developed with the assistance of Access for Sight-impaired Consumers (ASIC) President, Rob Sleath.

"We applaud Rogers Wireless for recognizing the insurmountable challenges their visually impaired customers have when accessing telephone listings and its willingness to waive the directory assistance fee for these customers," said Sleath. "The company has placed exceptional customer service before corporate profit and this should be commended."

New Rogers Wireless customers need simply present their Canadian National Institute for the Blind (CNIB) card when activating a Rogers Wireless phone, in order to receive this service free of charge. Existing customers can simply call a Customer Service Representative at Roger's Wireless at 1-888-764-3771 to have the exemption applied to your account.

"With this new initiative, Rogers Wireless is demonstrating good customer service as well as good corporate citizenship," said Jim Sanders, President and CEO, Canadian National Institute for the Blind. "On behalf of the CNIB, I wish to congratulate both Rogers Wireless and ASIC for their work on providing this positive initiative for Canadians who are blind or visually impaired."

 

 

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